P1 - Key terms & Sound

 

Unit 16 – The creation and use of sound in media

 

 

Diegetic sound is sound from the story world

Non-Diegetic sound is sound not originally coming from the story world that has been added in post-production

Soundtrack is the music that the directors had chosen to help the narrative

Sound Motif is a distinct sound that people recognize, for example in jaws the music that plays when he is there is a motif sound

Theme Tune is the music that plays at the beginning or end of the film or series which is recognizable to that brand

Foley sound is a sound created by other objects and added in post-production

Anchorage sounds are sounds that directors use to focus the audience’s attention towards their preferred meaning

Trope sound are sounds that can be used to scare a character that can come from living things such as a laugh or footsteps

Jingle sounds are a source of branding, as they are a short song or tune played in commercials or advertising

Brand identity is a sound that is used to create audio coherency, synergy and recognizability for a brand

Where the music from the last scene carries over to the beginning of the next scene to link the scenes together

Incidental music is music in the background

Sting sounds are very short musical phrases

Trailer: Stranger Things Season 4 Trailer

Brand identitiy: KFC ''It's Finger Lickin' Good''

Jingle: McDonalds 'One Big Decision | Big Tasty'

Theme tune: Stranger Things Theme Tune 'Composers break down the shows music'

Covid 19- Hands, face, space

Throughout the Stranger Things 4 trailer, the use of is sound is varied and includes trope sounds, diegetic sounds and soundtracks. Directors use tropes and soundtracks to build a narrative. 

DESCRIBE

The scene begins with a distinct laugh, which is used to scare both the characters and the audience themselves. The deep laugh suggests the character is evil. 

In combination with the trope sounds, the directors use diegetic sounds such as metal clanking on the machine. The use of these sounds and the echoes suggest that the sets from season 3 are abandoned and nobody is there, which connotes eeriness and uneasiness. 

Paragraph 3 - foley?

    

The use of the term 'finger Lickin' good' has become a staple for KFC and is their brand identity. The company uses trademarks to represent themselves and their products. Trademarks can vary from sounds, designs and slogans. 

The brand identity usually contains meanings that explicitly promote the product or service being advertised. 'Its Finger Lickin' good' is very effective as it is catchy and people recognise it globally. The brand identity also describes the quality of the product, which creates high expectations from their audience.

McDonalds created an advert for their big return of their well known Big Tasty™. Within the advert there is a couple that walks into store, 2 people in a house ordering via McDelivery and a woman in the Drive-thru. As they walk into the store we can hear muffled footsteps, which are diegetic sounds, and the man states "The Big Tasty is back!" The footsteps might be foley tracks however the dialogue would be recorded while on set with a microphone. Also, the use of ambient voices are helpful in creating atmosphere in the scene. The goal of the ambient noise is to transport the spectator to the scene whether it be real or imagined. 

The advertising McDonalds uses is effective as it shows all of the choices you can have to eat and also uses show not tell as it shows us how to place an order from ordering in store, to the drive-thru and to McDelivery. 

McDonalds also use their brand identity through their jingle, as their well known whistle of "ba da ba ba ba". This jingle is high pitch and makes people happy and is recognisable to their brand. The jingle is a foley sound that was added in post production. https://www.unmute.net/?ppc_keyword=sonic%20logo&gclid=CjwKCAiA3pugBhAwEiwAWFzwdWHa13QLHEed_mp1BevbhDrZ9MWy_-9eJ15-n-XDOuc7jOVF55iMhhoCcK8QAvD_BwE

Stranger Things use a theme tune as each episode begins. The theme tune was made using synthesizers and chords to create a low tune. The theme tune is effective because it is creative and gives a feel of eeriness and creepiness. The theme tune was created by Kyle and Michael after the directors reached out to them. The theme tune is also effective as whenever fans hear the sound it is instantly recognisable. The song begins with a low/deep chord that sounds like a song that suits a detective series, which may be scary, and with Stranger Things being a horror Sci-Fi the song fits perfectly with the theme of it.

The song was created after the directors sent the composers some songs and movies that they liked and were influenced by-and with a little bit of influence the composers created the classic theme for the title sequence.

The song ends with a buildup on chords piano then a hold on a key as the scene begins, which always builds up excitement for the episodes. 

The Department of Health and Social Care created an educational audio-visual promotional Coronavirus - Hands, Face, Space. The advert uses wild sounds to ensure the scenarios appear natural.

This advert is extremely impactful and effective at spreading its message through the use of different sounds such as Atmospheric sounds, Dialogue, Music and Sound effects.

Firstly, the use of atmospheric sound is apparent is a lot of the scenes to create realism. For example, in the scene where the 2 people are playing games, the TV in the background is playing sound from the game such as whistling and audience noises. This audio is not synchronized with the scene however it still perfectly fits the shot. Atmospheric sounds are used in the bus stopping scene as well when the bus brakes you can hear the wind in the scene and the bus coming to a stop. Also, in the scene about colleagues you can hear plates and cutlery clinking together to suggest there are many other people within that scene that we cant see, which further provides the message of protection for other people. 

Secondly, the use of dialogue in the scene is important as it is spreading the main message. The scenes follow the same structure as they give an example of why they protect themselves and other people from coronavirus. The scenes are based off of the title 'hands, face, space' and follow that order. The first scene is a woman washing her hands, the second is a man getting on public transport while putting on a mask sand the second are 2 people playing a game together while creating space between them. 

Thirdly, the use of sound effects are powerful as they make the scene feel very real. The first scene includes the tap running, which is obviously to connote the woman washing her hands to keep safe. The sound effects are practical and may have been filmed on set to match the action on scene. The sounds such as water running, bus breaking and gameplay would have been cheaper and easier to record on set.

Finally, the music in the background is used to set a sad tone as the topic of the video is not something that should be happy. The music is impactful because it makes people reflect on their actions and take further action to improve their own safety.

**Also add an animation and write about:**

Wild sounds

Atmospheric sounds

Sound effects

Dialogue/speech

Music